Amazon's Kindle taking on Apple's iPad

Here's a good article on the coming war. The Kindle upgrade was expected, and I know what I'm getting for Christmas.

Tim will probably also get one - he can put his textbooks on the Kindle and use it for his schoolwork. Stepinac HS is really into the ebook technology.

Amazon CEO Jeff Bezos introduced the Kindle Fire at a lavish event in New York City, where he described it as “an unbelievable value.” “We’re building premium products at nonpremium prices,” he said.

The Kindle Fire, which will ship Nov. 15, boasts some clever touches, including a speedy new Web browser that Amazon’s engineers invented.

Amazon in the past has downplayed its rivalry with Apple, saying that Kindle and iPad were meant for different kinds of users.

But now the battle has shifted into open warfare, with Bezos even mocking Apple for forcing users to sync their iPads by connecting the device to a computer with a cable, calling that “a broken model.”

In other words, make no mistake: this is war. And the stakes could not be higher. Amazon and Apple are fighting to see who will control the world of digital media.