Amusing. The ad was banned in the UK because it "denigrated other soft drinks."
So of course it's getting zillions of views on youtube.
Here's the column on Bloomberg
SodaStream International Ltd. posted the longest stretch of gains this year in New York on prospects the Israeli company will benefit from a television commercial that was banned in the U.K. after the video was viewed over a million times online.
And it's stock is rising.
Here's the 30 second ad, which I think is clever -