YIKES!
The figures include all spending by the campaigns, PACs and party committees.
Trump contributed $66 million from his own pocket, $34 million less than he estimated he would shell out.
Brad Parscale, Trump’s digital director, credited strategic last-minute investments with helping propel the political newcomer to victory.
The campaign and the Republican Party spent about $5 million in get-out-the-vote digital advertising targeted in the final few days at Michigan, Wisconsin, Pennsylvania and Florida.
It proved critical: Some of those states were won by razor-thin margins.
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