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Wednesday, March 08, 2023

Shocking! Toblerone no longer made in Switzerland!

Toblerone

As the world continues to change... Nothing is sacred. And it's owned by a US company!

Toblerone is to lose the image of the Matterhorn mountain peak from its branding due to a change in where it is made. The chocolate bar, consisting of nougat, almonds and honey, will now be mostly made in Slovakia, meaning due to strict rules about the use of Swiss iconography it has to drop its classic logo.

Under Swiss law, only milk-based products entirely produced in Switzerland can use national symbols in their marketing.

The 4,478-metre-high (14,690ft) Matterhorn is in the Swiss Alps, with its near-symmetrical peak mimicking the triangle-shaped chunks in a bar of Toblerone.

Instead, the peak of a more generic mountain will be used, according to its US owner, Mondelez.

 

Toblerone 2

Wednesday, March 08, 2023 |

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