UPDATE - Also this story - CNN 'will axe top stars ...'
From Nielsen via Mediate.
Fox News was up some 60 percent year over year for the day, while MSNBC and CNN were down 23 and 40 percent – respectively. In prime time the news was even more bleak for CNN and MSNBC as they shed 30 percent and 54 percent of their viewers, respectively, compared to the same day last year. MSNBC host Alex Wagner had her lowest-rated show ever in terms of total viewers, while Chris Hayes’s show brought in its worst numbers since May of 2016.
On Friday, seven MSNBC programs recorded their lowest Friday ratings for the year as the network also saw its lowest-rated Friday prime time programming of the year — outside of holiday weekends. Post-election, Fox News averaged 4.4 million total viewers Wednesday to Friday in prime time and 701,000 viewers in the demo. MSNBC brought in 808,000 total viewers for the same period and 90,000 demo viewers. CNN, meanwhile, saw 611,000 total average prime time viewers and 159,000 average demo viewers.
Fox News also dominated election night with over 10.3 million average viewers from 8 to 11 pm, further extending the network’s long reign atop the cable news industry.
On Tuesday night MSNBC scored an impressive 6 million average viewers, which was enough to eclipse CNN’s 5.1 million. CNN, longtime the home for breaking news events, saw its audience nearly halve since 2020 when it brought in 9.6 million average total viewers during election night.
MSNBC’s inability to keep its audience tuned in throughout the week signals a potential mood shift on the left as hope for a Kamala Harris victory has quickly soured into defeat and anxiety while awaiting Donald Trump’s return to power in January.
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