At the bottom of the front page of the Wall Street Journal. Of course if you are a progressive the answer is simple - people are terrified of "Trumpworld." Excerpts below the link.
Cely Vazquez, a 28-year-old artist and influencer who has appeared on the reality TV show “Love Island USA,” recently bought her first Bible—one from the “She Reads Truth” line—at Barnes & Noble.
“I’ve had Bibles that my mom gave me, but I felt I needed my own to start my own journey, that it symbolized I was starting a walk with God,” she said. “I felt something was missing.
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In March, President-elect Donald Trump endorsed the “God Bless the USA Bible,” which sells online for $59.99 and isn’t included in Circana BookScan figures. Oklahoma’s education department recently purchased more than 500 of those Bibles for local schools, the Tulsa World reported, referencing copies of purchase orders.
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The demand for Bibles is rising despite evidence that the country is growing increasingly secularized.
The Pew Research Center found that about 28% of adults in the U.S. now consider themselves religiously unaffiliated. Yet Bible sales rose to 14.2 million in 2023 from 9.7 million in 2019, and hit 13.7 million in the first 10 months of this year. Readers are also stocking up on related titles that provide guidance, insights and context—even sets of stickers to flag particularly meaningful passages.
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HarperCollins Publishers, which like The Wall Street Journal is owned by News Corp, cited Bibles among a handful of particularly strong sellers in its latest earnings report. Also on the list was the memoir of Vice President-elect JD Vance, “Hillbilly Elegy.”
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Amber Cimiotti, a 38-year-old mother of two in Henderson, Nev., attributes the increase in Bible sales in part to podcasters and Tiktokers like herself sharing easily digestible stories about Christianity.
She started to read the Bible this year after feeling unfulfilled by years of advice on self-care, staying healthy and pursuing a career. She said she also sought stability as “things just went off the rails a little too quickly” throughout society. “We’re kind of holding on to the edge of the ship, like, we’re not sure what’s happening here.”
Rev. Blaine Crawford, pastor of the Irvington Presbyterian Church in suburban Westchester, N.Y., said he is seeing renewed interest in study groups. The Bible is a “grand epic story of the great questions of life. What do we do with grief or anger, what are we here for, where is the world going? The Bible provides a counterpart in a conversation about what we’re doing at this time.”
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